CRM and retention
Email, SMS, push, bonuses and segmentation. This is how you get a second deposit. It matters more than acquisition and gets a tenth of the attention.
- What it costs
- A monthly fee that scales with active players, sometimes with a setup fee.
- How long
- 1 to 2 months to get data flowing properly.
- The mistake
- Buying the biggest tool on the market with nobody on the team to run it.
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